3 Best Ways To Build SEO With Images

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10 Best Way to Improve your Blog Page Rank

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Top SEO Myths You Should Know

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5 Smart Steps To Wake Up And Drive Quality Web Traffic

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Superior ways to Increase a Blog Traffic

Do you have a blog? If yes, Then maybe you need traffic to make your blog completed. Traffic is stands for a website Visitors not for cars and buses.. etc. And Traffic plays a very valuable role in a web blog and It’s a very important thing for a website. The other name of Traffic (visitors) is Money, Simple if you have considerably traffic on your blog It means you have a chance to earn money by Advertising ads. Traffic is a vital thing for a blog. As a man can not walk without legs, like this your web blog didn’t complete without traffic. So, If you want to raise your blog traffic in just 15-20 days follow my Tips.

1. Submit your Blog in Alexa

Alexa is a Global site that determines Traffic Rankings by inspecting web usage of a site from worldwide web. Alexa also have SEO services for websites to increase their traffic. By Submitting your site to alexa, Alexa will give a Global and country rank according to your blog traffic. Alexa Increases blog PR (Page Rank) and also gives a high quality Backlink. It’s necessary to sign up for an account on alexa to submitting a blog. Make an Alexa Toolbar for your site and tell your visitors to use this Toolbar it will make your site popular and also help to raise your alexa Global and country rank.

2. List your Blog to Dmoz web Directory

Dmoz  is a Global web Directory because he has a 8 Google Page Rank. That’s why people list their blogs to this directory for Rasing their blogs ranking and getting targeted visitors from search engines.

3. Blog Commenting

It’s very old formula to increasing a blog traffic. Just Do search for anything and open a blog type website. Then leave there your comment with your site or blog link. 1 Backlink and 1 visitor is yours. If you comment 10 times a day in 10 blogs which means you have chance to earn 10 backlinks in a day!!. Make sure, Leave an appreciative comment on blogs don’t leave some illegal comments if you do comments like this then the blog owner just disapprove your comment. It’s very nice thing to boost up your site search ranking and making your blog popular.

4. Connect with Social Media Networks

Social Media Networks mean social media Websites. e.g, Facebook, YouTube, Twitter, Stumble Upon, Pinterest… etc. If you want to make your blog or website social media friendly then It’s required to connect your blog with social media networks (SMN). Just Make a page of your blog name on Facebook. Or upload video to your youtube channel. And share everything on the page that you’re posting on your blog everyday. Do same thing with other SMN. The result by doing that is very effective. By Connecting your blog to SMN you’ll get a large number of traffic from SMN. Because every thing you share on your page then every liker will see this thing and if like then He/she also visit your post.

5. Submit your Articles to Article Directories

It’s also an old method to ranking up a blog. People use this method for increasing their Backlinks and Search positions on search engines. Do search FREE ARTICLE DIRECTORIES on Google and submit your unique articles to these directories with your blog link source. If anyone see your article on the directory then If he like your article then It will also visit your blog for getting more useful information.

6. Submit your Blog Feed to Rss Dex

RssDex was founded in 2006 (6 Years old). It is a Feed Database that melts feeds and explore them on search engines. It helps bloggers to make their articles most popular. It also gives a Backlink for every post that you made. Just submit there your blog feed and Submit it for review by clicking SUBMIT Button. Example of a feed url

www.your-domain.com/feed

7. Update your Blog Daily

Excessive times I have seen that a lot of Bloggers (users) do not update their blogs daily. It’s very important thing because It’s the face of your blog. If you do not adjust (update) your face then tell me who will wish to see or read your blog? So Make a commitment to yourself that you’ll never forget to update your blog. Because, It’s necessary to stay active with your blog and post something new everyday to make your blog Prosperous (Popular).

8. Automatic Backlinks Generators

I just have found two sites that generate Backlinks for your site or blog automatically. They submits your blog to Whois domain sites. Which helps your blog to promote. You can Get 4000 Backlinks by submitting your website to these:

http://www.webmasterdeck.com/tools/wsbacklinker

http://www.imtalk.org/cmps_index.php?pageid=IMT-Website-Submitter

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Search Engine Optimization Services - SEO

There is nothing easy about SEO.  It takes a long-term commitment and a strategic approach to drive results.  Every company wants to rank on the first page of Google.  With our relentless pursuit, we will get you there, and keep you there.

Our team uses a combination of proven inbound marketing techniques and our established relationships to build authority to your website.  We provide complete transparency through our monthly reporting on the actual work performed.

On-Page Optimization

A key component in a successful SEO strategy is on-page optimization.  Our on-page optimization starts with analyzing content and then looks for opportunities on your website that will result in increased traffic.

Key Components:

• SEO Copyrighting
• Usability/UX
• Duplicate Content Analyst
• Page Load Time
• Code Structure

Off-Page Optimization

The main influencer in search engine rankings is your backlink portfolio. Do you have enough backlinks? Do you have the right backlinks? Quality link building is time consuming and it takes an SEO expert to spot the difference between a good link and a bad link. We use our established relationships to build the right links that will help your website rank higher.

Key Components:

• Content Marketing
• Guest Blogging
• Press Release Optimization
• Link Baiting
• Blogger Outreach

Local SEO

Our local search engine optimization service focuses on the main factors that will increase your search presence in your geographic area.  We can also help with claiming and optimizing your business listings in Google, Yahoo and Bing.

Key Components:

• Local Citations
• Link Building
• Content Creation
• Social Media
• Business Listings

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Suffering From Google Panda Updates? Take Quick Actions Now!

Google Panda Updates, great changes to the Google’s search results ranking algorithm. It aimed to give low ranks to “low-quality sites” means site having copied content or low quality content; and it helped “high-quality sites” to get good ranking in search results.

This change affected the rankings of almost 12 percent of all search results. If you also got drop in Google’s search results then your blog may be a victim of Google Panda. But there’s no worry as it can be cured by taking some simple steps.

First let me tell you that Google Panda is a domain level penalty..

• A Few low quality links or posts can drop overall blog ranking in search.
• Only Search Engine Optimized posts survive and gets good rank.
• None has 100% recovered from Panda.Some are still having the bad effect.
  

So, Now its time for the survival of the fittest.

To become fit here are 10 actions you need to take:-

• De-index your post/page urls which have low quality content or have less info if you can’t re-write them as Google Panda updates hate blogs with useless low quality pages indexed in Google.You can remove the links on webmasters tools so that google drops it from its search results.

See on webmaters tools- Site Configuration>>Crawlers Access>>Remove URL

• Repair old posts of your blog which are not search engine optimized with good keywords and latest info.Also think about the words users would type to find your posts and make sure that your blog actually includes those words within it.

• Delete posts which have no new info or which are not required by the readers any more as one bad link can effect the whole site.

• Correct the Grammatical & Spelling Mistakes of your Articles.As Google Panda Update Hate Blogs with poor grammar and english too.

• Stop showing up too many ads on your Blog.Hey! Panda has not said no to ads but a big no to too many ads.

• Use a good search engine optimized theme.You can use the Thesis theme as its completely Search Engine Optimized.If you can’t pay for that use plugins like “All in One SEO”.
  

• Increase the quality of your posts.Try to write unique articles as google panda update affects blog having copied contents.Create a useful, information-rich blog, and write pages that clearly and accurately describe your content.Stop Cross-posting.

• Stop linking your posts with low quality sites as Google Panda updates trust quality sites.Also Check for broken links and HTML codes.

• Try to decrease your Blog’s bounce rate by linking one post to another.But remember both articles should be in the same topic.Otherwise, none ‘ll visit the linked post & linking will show no good results.

• Try to get visitors using social sites as google panda updates like the blogs which gets more visits from social sites.

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How to write content that attracts attention

No matter where you go on the net, you will hear the phrase, “Content is king”. Traffic is important of course, but what is keeping them on your page? What is the reason they come back? It isn’t the pretty graphics and cool little advertisements you have going on. What it all comes down to is the connection they feel with the subject, and the writer that is producing it.

Whether you are a website owner trying to provide higher quality content to your readers, or you are a content producer trying to gain new prospects through better quality, you can gain something from here. Long sentence, I know, but I had to incorporate everyone. Just keep in mind that you are here to learn, and you have to put your own spin on things to really become original. Anyone can copy and rewrite, but creating your own brand and personality is where the readership will follow.

So what’s the hold up? Get to the good stuff.

To start, you have to always keep your audience in mind. You need to engage the reader and make your content different from any other person that writes on the same topic. If the average reader is a certain age group, education level, or has a certain level of experience, make sure to target them in your writing. Also, keep all of your writing consistent.Inconsistency will give your readers the impression that your organization skills are nonexistent and will encourage them to stop reading before the end.

You know who your readers are, so now you have to know what they are doing there. What is the point of your content? Seems like a simple question, but often times writers don’t really think about what their writing will do. Are you here to inform? Maybe you are reviewing and selling a product. Whatever the case may be, get into the readers mind set and give them what they want. If they came to you to find out the best casserole recipe, then by God at the end of it they better know which the best is. Inform when appropriate, sell when necessary, and always entertain. No matter how serious the subject material, make sure the reader feels connected to your views, and enjoyed what you had to say.

Now that you have the right mindset, it is time to get into how to write. Try to use bold words when necessary, italicize to emphasize certain parts, and underline accordingly. These action points can increase readers attention, and create a better flow overall. Don’t overdo it! Like anything in life, a little taste can be good, but too much can really put off the average reader.

It’s time to become a real life person.

Hopefully you have a personality at this point in your life. If not, I can sell you one for $24.99, plus shipping and handling. Too steep a price? Alright, I will let you in on a little taste for free.Giving your writing personality is as easy as adding your two cents where appropriate. You don’t always have to have something witty and humorous to say. Just say something that tells the reader, “OK, this is a real person writing this”.

Let’s say you have to write about an acne product. The target audience is in their late teens, early twenties. Desperate for a solution to their problem, they happen upon your website.They already know what the product is supposed to do, how it does it, and what they can expect from purchasing it. Simply stating those facts will have the reader running for true insight. Here is where you have to add a little personal touch.

If you are trying to keep it as professional as possible, avoid a story and state a simple fact that has improved your life. “Other so called acne solutions have always left skin peeling, red glaring examples of their inability to work on my face. With so and so product, no redness or irritation occurred, and I could vibe out to the latest club banger without fear of being seen“.This will create an instant connection to you and the material.

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Top 10 Tips to Increase Blog Traffic

When it comes to blogging, everything is measured in visits or traffic. The more visits your blog gets, the better it is considered. Blogging is all about increasing visitors count, because this eventually leads to an increase in earnings. There are people with blogs with really poor quality content, but contrary to this they are getting a lot of traffic, perhaps because they are good at SEO. Everyone one who is doing blogging wants to increase his/her blog’s traffic but increasing traffic is not a piece of cake that anyone can eat; so what to do? Well, better don’t worry because here we have compiled the list of Top 10 Tips to Increase Blog’s Traffic. The list of tips goes like this –


#1. Frequency Matters

The posting frequency matters a lot but I am sure you didn’t consider an important factor, did you? I suggest you to post content on your blog at least 5 times in one week or even more because the more content your blog will have the more chances of getting good traffic from Google.

#2. Google PageRank and increased traffic

Some bloggers don’t even know what Google PageRank is and for those let me wind it up quickly. Google PageRank is a count from N/A-10 that is assigned to every blog based upon the backlinks. The more the PR, the better your blog is considered. Increasing PR is simple, increase backlinks count.

#3. Increase Subscribers and high traffic

I strongly suggest you to increase the subscribers’ count of your blog because subscribers are the most loyal readers of your blog that will constantly visit your blog even when it gets affected by Panda or Penguin.

#4. Content and hot topics are the King

Make sure your blog’s content quality is high because poor content quality will eventually lead to a nose-diving readers count and it becomes quite difficult to get that trust of the readers back. Make sure your blog doesn’t have any inappropriate kind of content.

Hot news attract more visitors to your blog. As an example, these days Olympics is a popular topic. You can take as an opportunity to drag visitors by writing an article on Olympics 2012 or about the Olympics London 2012 Partners programs or etc. I think you got my point.

#5. Stick to a Niche

Sticking to a niche is the most important thing. Sticking to a niche means keep posting only about what your blog deals with. For example, if you have a blog about Dancing then you should not suddenly start posting about the Mobiles.

#6. Stay Trendy

This is a tricky thing that almost all the bloggers forget. It’s good to stay trendy in virtual as well as physical world. I suggest you to write about the trending articles on your blog. For example, if you have an SEO blog then you can write posts on Google Penguin Update etc.

#7. Respond to Comments

Many bloggers don’t respond to their readers and that’s not so good because this leaves an “arrogant” sort of impression on the reader’s mind. So respond to your readers’ comments. I am not asking you to respond to every comment but you can at least respond to the readers who are asking questions.
#8. Guest Blogging brings more traffic

It’s the time that you should stop snubbing Guest Blogging because it’s an important factor in increasing the readers’ count because guest blogging not only increases your Backlinks count but also increases a direct traffic to your blog.

#9. SEO

SEO or Search Engine Optimization is the best thing you can do to increase your blog’s traffic. SEO is basically all about how to make your blog’s content search engine friendly so that it gets indexed on Google or any other search engine on top. If it gets indexed on the top then you will surely get a lot of traffic and that too for no cost.

#10. Use Social Media

Social Media sites were originally created to connect people but today they have emerged as the promotion space on the web. Everyone is promoting something, for example – bloggers are promoting their own blogs etc and that’s what I suggest you. Make sure you make use of social media sites to promote your blog’s content, but don’t even dare to spam because it makes a bad impression on the readers’ mindset. It is important to have a great insight on digital influence and brand for being a perfect person in social media.

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5 Steps to Increase your Google Page Rank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine’s will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don’t just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn’t look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it’s page rank wouldn’t increase even though Google’s page rank is 10, it’s rank would still be zero because it would only have that one back link.

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Advanced Link Building Strategies for a Competitive Edge

1. Coin a Phrase and Set Up Alerts
2. Produce a Resource and Set Up Alerts
3. Update Somebody Else’s Content
4. Customize a Widget
5. Buy Display Ads
6. Work with Experts
7. Get In Business Directories

• The Better Business Bureau

• The Chamber of Commerce

• Your local library

• Other relevant city and state government resources

• Accrediting organizations

• Business memberships

The idea behind this strategy is to invent a new buzzword, try and get it to catch on, and then capture links as a result. Since not everybody who uses the phrase is going to send a link your way, you can set up Google Alerts to capture mentions of the phrase. If it’s clear front context that they’re talking about the buzzword you coined, this can be a great opportunity to build a link.

Now, if your site doesn’t quite have the exposure to get a buzzword out there, this might seem like a pointless exercise in futility. However, all it takes is $50 to get your article in front of 1,000 people on StumbleUpon.

If your campaign is targeted toward the right people, and the phrase is catchy enough, this could well be enough to start getting the phrase in use by many in the online community.

Similarly, you can put together a video, white paper, or infographic, set up Google Alerts on the topic, and start contacting people. Any time a question about the topic comes up online, this is an opportunity to answer their question with a link to your resource. This is a great option because the answer is completely on-topic.

If you use this tactic, be sure to be as helpful as possible. The resource itself should be tremendously helpful, of course, but if it doesn’t answer every aspect of the question, make sure you address those directly in your comments, emails, etc. Don’t make it feel like a sales pitch, offer a genuinely useful answer.

You know those pieces of content that seem to just keep on giving? This is the content that you want to keep investing in with updates, corrections, etc. to keep it relevant. It’s common practice to revisit your best content, keep promoting it, and keep improving it.

But fixing up your old content can be also be a chore, and that’s where you come in. Instead of submitting a guest post, why not contact a blogger with an interesting fact or update that will help keep one of their top posts fresh and interesting?

Try doing a search for some of the more broad terms related to your keywords, and visiting some of the blog posts you come across. Focus on the ones that already seem to have massive appeal. Read through, and catch yourself if you start thinking this reminds me of…

As soon as that happens, get in touch and let them in a surprising piece of information that’s relevant to the article. This can be a great opportunity to earn a link.

You might not be a coding master with the ability to put together a master widget that everybody’s going to want to download. However, odds are pretty good you have the coding or design skills necessary to customize a widget so that it fits a site’s branding and appearance.

Try seeking out blogs in your niche, or peripheral niches, that use widgets you recognize. Give the widget a tweak so that it fits the site better, place a link, and offer the new take on the widget to the blogger. This is especially powerful for popular blogging topics that aren’t centered around the tech industry.

That said, be ethical, and make sure the blogger is aware of the link back to your site. There’s no reason to hide this. As long as you understand how to work with people amicably it shouldn’t be a problem.

Carson Ward from Distilled recently ran an experiment where the purchased ads as a method of building links. He discovered that, by far, the most effective ads were display ads. (AdWords ads, on the other hand, were the worst.)

With display ads, it’s possible to target sites where bloggers and site owners are most likely to lurk. This way, you can put your site in front of the audience that has the most impact on links and online influence. You only need to pay when the visitors actually click on the ads, and each visit from this type of visitor is much more likely to result in a link than a visit from the search engines.

Many SEOs are averse to spending money on ads because they generally only produce short term benefits, but if you can use ads to build links this objection doesn’t make sense anymore. The only question you should be asking is whether your time is better invested in paying for ads or outreach (or some combination of both).

There’s no reason to produce content in a vacuum. In fact, most of the best content is the result of collaboration. Involve experts in the creation, fact-checking, and refinement of your content before it goes live. The more experts you work with, the more opportunities you have for additional links.

Don’t try to scale this too much. The more people you try to involve, the less commitment you can get from each of them, especially if you are automating your outreach. Instead, customize your outreach emails and be clear about why you are contacting them. Don’t ask for too much from them, and make it clear that they will be getting something out of the exchange as well.

Most “link” directories are useless (though exceptions like DMOZ and AllTop are worth your time). However, getting added to relevant business directories is certainly a worthwhile effort, since these links are from reputable organizations and are a good sign of trust. These kinds of links can come from:

Focus on links from reputable business lists that people actually use and care about. Avoid directories that exist simply to provide links for search engine authority, since these are the least likely to offer any real search engine authority.

Can you think of additional alternatives? If you can, pass them along, and if you liked this, be sure to pass it along as well.

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Mistakes That People Make With Social Media Marketing

The social media has become not only the best places of hanging out online but the social media websites are also great mediums for online marketing. Almost every modern business has social media presence and uses the websites for marketing. There are many reasons why the social media is a great marketing tool and the number of targeted customers is one of the best reasons. You can reach millions of people within a minute. However, there are many different kinds of mistakes, which people often commit, with social media marketing. You have to be sure that you are avoiding these mistakes sincerely.

People often think that having a social media page is enough and they don't need a business website of their company. The truth is that the social media sites are doors to your original website and you must treat them like that. The social media pages have many restrictions and they can never work as an entire website that you own. Having your own business website should be your first step to create an online presence.

Don't use same tweets

If you are using Twitter as a social media marketing tool then you have to make sure that you are not tweeting the same thing over and over again. If people are checking your Twitter account and see the same post repetition then they will soon lost interest in you. The important thing is to make sure that they find your tweets interesting. Even if you are marketing about the same product, use your tweets and style of writing.

Spelling and grammar mistakes hurt

You must check all your posts at least three times on the social media pages to make sure that they are error free. If you constantly make spelling or grammar mistakes then you will loose your trustworthiness soon. People don't believe someone if they don't find him or her worthy enough. You have to have an image of someone neat and responsible. Having spelling and grammar mistakes will make you look exactly the opposite of what you should be.

Having a professional image

Image is everything for the goodwill of a business. The social media pages are public places. You should share some of your private information but make sure that they are used to give you a clear image. If the customers find anything about you that is not good for your image then you will loose some business fast. Be aware of what you are posting online.

Never spam

Having your social media presence clean is a very important task for you. if you ever spam, or let anyone else spam on your page, that that will hurt your business. Keep your social media page clean of spasm and post valuable things that can actually attract people.

Revise your page

Just having a social media page for your business will never help you if you don't keep an eye on it and keep updating it. Make sure to check the page often, reply instantly if a customer asks something and keep the page updated with new posts. Organize your page well and measure your progress regularly.

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20 SEO Terms You Should Know

If you have a website or blog, or if you work with anything related to the Internet, you’ll certainly need to know a bit about search engine optimization (SEO). A good way to get started is to familiarize yourself with the most common terms of the trade, and below you’ll find 20 of them. (For those who already know SEO, consider this post as a refresher!).

1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. SEM is divided into two main pillars: SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of purchasing clicks from search engines. The clicks come from sponsored listings in the search results.

2. Backlink: Also called inlink or simply link, it is an hyperlink on another website pointing back to your own website. Backlinks are important for SEO because they affect directly the PageRank of any web page, influencing its search rankings.

3. PageRank: PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.

4. Linkbait: A linkbait is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible (in order to improve one’s search rankings). Usually it’s a written piece, but it can also be a video, a picture, a quiz or anything else. A classic example of linkbait are the “Top 10″ lists that tend to become popular on social bookmarking sites.

5. Link farm. A link farm is a group of websites where every website links to every other website, with the purpose of artificially increasing the PageRank of all the sites in the farm. This practice was effective in the early days of search engines, but today they are seeing as a spamming technique (and thus can get you penalized).

6. Anchor text: The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO because Google will associate these keywords with the content of your website. If you have a weight loss blog, for instance, it would help your search rankings if some of your backlinks had “weight loss” as their anchor texts.

7. NoFollow: The nofollow is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it will basically not count that link for the PageRank and search algorithms.

8. Link Sculpting: By using the nofollow attribute strategically webmasters were able to channel the flow of PageRank within their websites, thus increasing the search rankings of desired pages. This practice is no longer effective as Google recently change how it handles the nofollow attribute.

9. Title Tag: The title tag is literally the title of a web page, and it’s one of the most important factors inside Google’s search algorithm. Ideally your title tag should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.

10. Meta Tags: Like the title tag, meta tags are used to give search engines more information regarding the content of your pages. The meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors.

11. Search Algorithm: Google’s search algorithm is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors (according to Google itself), including the PageRank value, the title tag, the meta tags, the content of the website, the age of the domain and so on.

12. SERP: Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs.

13. Sandbox: Google basically has a separate index, the sandbox, where it places all newly discovered websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.

14. Keyword Density: To find the keyword density of any particular page you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.

15. Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalized.

16. Cloaking. This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalized (if not banned) on most search engines.

17. Web Crawler: Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages. This is the first step on the indexation process.

18. Duplicate Content: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid having duplicate content on your website because it can get you penalized.

19. Canonical URL: Canonicalization is a process for converting data that has more than one possible representation into a “standard” canonical representation. A canonical URL, therefore, is the standard URL for accessing a specific page within your website. For instance, the canonical version of your domain might be http://www.domain.com instead of http://domain.com.

20. Robots.txt: This is nothing more than a file, placed in the root of the domain, that is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.

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