Sunday, 8 July 2012

How To Write Powerful Blog Posts

One thing I’ve found is that most bloggers, while experts on marketing, are always looking for ways to communicate with their audience, and grab and captivate the attention of their readers.As a communication and social skills expert, I have a unique take on
this topic, and in this blog post I want to show you some simple ways that you can easily and instantly improve your connection with your readers, and really get them drawn in to literally anything you write.

Basically, I’m going to show you the psychological “tricks” to holding people’s attention, and getting and keeping them focused on whatever you’re talking about on any topic.

Talk In Pictures

If I use general words like food, car, or water how do you feel?

Now, if I use words like german chocolate cake, Ford Mustang convertible, swimming pool, how do you feel?

Did you notice on the second set of words that a FEELING was created inside of your body?

This happens because when we use words referring to specific things that have specific feelings associated with them in our minds, rather than abstract concepts, we’re able to create emotions inside of a person, which is the key to holding someone’s attention and interest (think about when you’re bored; it’s a lack of emotion or feelings).

In addition to this, you’re also doing something else that is incredibly powerful; you’re going from talking at someone to actually communicating with them.

But why?

What’s the difference?

The difference is that when you get their emotions involved, and you also get their imagination focused on creating pictures of whatever you’re talking about, they go from being a reader to an active participant in what you’re talking about, and they’re actively (and emotionally) involved in what you’re talking about.

Which brings me to your next key to success in creating a powerful communication piece:

Tell A Story

If I say swimming pool, you’ll notice you get a picture of a swimming pool in your head, and certain emotions associated with it.

Now, let’s add a story to the image to hold the person’s attention even further, and get them even more deeply involved in the post.

If I say, “jumping into a clear-blue swimming pool on one of the hottest days of the year, when the sun was burning hot, and it was the middle of the day, and experiencing the feeling of being completely cooled as the water ran up against my skin, was the best feeling in the world.”

Doesn’t that seem light-years ahead of just communicating without a story, and with abstract words like water, hot, or body?

It’s a simple change, but one that 99% of people will never realize, and that you can use as your own personal secret to supercharge your success.

The Complete Picture

Did you notice what I did there, and throughout this post?

I took vauge concept like water, added a physical description to it by describing a swimming pool, then I built on top of that by building a story which described events that got your emotions flowing, and also used your imagination to build pictures.

Between your emotions and your imagination, I got you actively involved and participating in what I was writing about as if it were a real even that was happening right now in YOUR head.

This is also very powerful because you made what I wrote personal, and you saw the image in your head as YOUR idea, not mine (you can imagine how powerful this perception “trick” is for marketing!).

The Key To A Successful Blog post

Remember that holding people’s attention is 100% about keeping them emotionally involved in what you’re writing about; if they feel good while they’re reading your content, they’re going to want to keep reading it, regardless of how informative or practical it is (think about the kind of television we watch).

I should also note that I’m not saying you should just write crappy content, but rather that you could write the best content in the world, but no one would want to read it because it doesn’t capitivate their emotions, hold their attention, and get them emotionally invested and involved in what you’re talking about.

But the best thing about these simple tips is that they take literally no effort to apply, but they can skyrocket your success in blogging, or writing any piece of content or communication, and the more you practice using this formula the better you’ll get at it, and the more powerful your communication will become.


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