Pat’s Principles for Effective Affiliate Marketing on a Blog
- The more products you promote, the less believable each of them becomes. If today I recommended Company X, and tomorrow I recommended Company Y and Company Z, each of their “stock” immediately goes down.
- The more products you promote, the more difficult the decision to choose between them becomes. I’ve been to a number of personal finance websites that offer sign-up bonuses for 4 to 5 different banks (sometimes within the same post!). It hurts my brain.
- If you keep promoting the same products time and time again, your audience will begin to realize that there must be something special about the specific ones you keep bringing up.