A single web page that is created specifically to get information about a visitor for the purpose of future marketing is called a squeeze page. It has to be Search Engine Optimized (SEO) so that it is found by a web searcher easily and compels the visitor to provide contact details that can be used later on for marketing
Why is SEO of the squeeze page essential?
- To get email ids of visitors to your site,
- To create a database of email ids and contact information of existing and potential customers,
- To automate mass emails of marketing literature,
- To automate responses to queries.