High Google PageRank is Everything – There are more than 200 factors to get rank on Google search for any specific keyword. So, work for high rankings instead of High Google PageRank for your website.
On-Site Optimization can do all the things – On-site optimization can help you stand for some good visitors on the website but for the top positioning; you need to work on Off-site optimization too! that includes all of Off-page SEO activities.
Regular Search Engine Submissions – That’s just not needed. Search engines like Google, Yahoo! and Bing have smart and quick robots to crawl your web pages. So, there is no requirement to do submit your website URL into Search engine “Add URL” links.
Paid Backlinks can boost rankings – Paid linking is considered as an unethical SEO technique to boost your rankings. Excessive paid links even can banned your website through major Search engines like Google, Bing and Yahoo! Search. So, think twice before you going to trade backlinks for your website.
Homepage is enough to optimize – Sorry but your website consists many important pages that can be optimize for your targeted keywords. One thing you should understand that you can’t overload any page including your homepage for too many keywords / key phrases. So, try to target your different keywords with different web pages in your website.
6 months SEO is enough to achieve rankings – Its a big myth, every SEO campaign has different competition and market. So, it is hard to say that 6 months SEO can do wonders for your website in Search engines. It should need a good time to get the best positions. SEO is not a magic.
All time Stable Ranking – You can’t get evergreen top rankings for your keywords / key phrases in Google and any other search engine. If you are getting good positioning, you should go for SEO maintenance that will help to maintain your rankings in Search engines.
Doing PPC for High Organic Rankings – PPC and Organic SEO have work on different algorithms, patterns and modules. Pay per click management can provide you good targeted clicks that you are paying for; it can’t help you in SEO. For SEO, you need to work on On-site factors and relevant link popularity.
HTML site can only work for SEO – Time has changed now. Look out all those B2B sites having a dynamic nature product listings and coming on good competitive keywords and key phrases. Its all about web usability you want in your websites. However, to get the best results; you can work on Static URLs instead of Static website.