Thursday, 21 June 2012

20 Essential SEO Tips and Techniques

Search engine optimization, commonly referred to SEO, is a process used in improving website visibility through search engines such as Bing, Yahoo, and Google. There are millions of daily searches by users who often exclusively concentrate on the first page of search
engine result

pages (SERP). This has made website owners fight for the top 10 positions on the first page of results, and SEO techniques are the best ways to get there. Below are tips and techniques that can be employed in the world of search engine optimization.

1. Keywords

To avoid excessive competition from other business websites, you should make sure you choose your keywords intelligently. Make your keywords more specific to attract the right traffic to our site. If this proves to be a difficult task, you can use the paid keyword research services provided by different tools online.

2. Get your primary keyword in your domain

Using your keywords in your domain will assist search engine spiders to determine what your site is about and will also lead more people searching for your keywords to your site. Use hyphens when you need to use multiple keywords.

3. Directory and file name

Get your other secondary keywords in your file and directory names. This will increase your visibility considerably.

4. Avoid syntax errors

You should always avoid any syntax error in your website. Search engine spiders will not crawl any website with too many errors, and this will not do you any good as far as ranking is concerned. To avoid multiple errors in your site, declare the type of document at the beginning and validate HTML and CSS. This will allow search engines to crawl through your website and index it correctly.

5. Short title

You want to use a short title of three to nine words. Not only does this look more professional, but it can give you an SEO boost if your main keyword is included. Just be sure to choose the title carefully, remembering that real, human users will still select whether or not they want to view your site based on this.

6. Heading tags

Always include most of your keyword phrases in the page heading tags. It is important to remember that this should be similar to the title of the page. If you want to specify anything significant, you can make use of H1, H2, and H3 tags.

7. Meta tag

You should specify the meta keywords in the document’s heading. You should use a maximum of 20 words. Not all search engines will give attention, but it won’t cause any harm to include them. Yahoo is one of the major search engines that will consider this, and thus it is worth doing.

8. Don’t use dynamic URL

Dynamic URL will not contain important keywords and thus will not be working towards optimizing your site for search engines. If you are using scripts that show dynamic pages, ensure that there is at least one keyword.

9. Avoid black hat SEO

Black hat search engine optimization refers to unethical SEO techniques that are used to get big results fast. Keep in mind that search engines have strict regulations when it comes to SEO practices. Your website can easily be banned if you use these techniques.

10. Take care of your audience

Your website is meant for your audience, and you should do everything you can to keep them interested. This means that prior to taking your website to the top position on search engine result pages, you should ensure that people will be satisfied when they click on your website. This includes anything from the design, navigation, and content.

11. Fresh unique content

The only way you will keep your audience glued to your website is by giving them interesting and informative content. It is important that you optimize your content for search engine spiders, but you should keep in mind that you are doing this because of your audience. Though you need the keywords, you must write the content with your audience in mind and don’t just stuff the keywords in; writing like that will make visitors not come back.

12. Avoid using automatic submissions

Only submit your website once to open directories and search engines. You should no use script or automatic website submission tools as this could give rise to different types of problems.

13. PPC

Search engine optimization is a process that never stops. Getting results after you start using SEO techniques might take a few months. If you are not ready to wait for lengthy periods, then you can utilize PPC accounts. These are paid services that will increase actual visits to your site. Search engines use the number of visits to your site for ranking purposes, and thus you can see some benefits.

14. Be updated

Search engine optimization techniques are always changing quickly. This means that a strategy that gave you great results a while ago can give you nothing at all today. This requires that you remain relevant by reading and discussing SEO strategies. This will give you a chance to get the newest techniques that will assist you in your SEO efforts.

15. Link Building

This is simply the process of getting links from highly ranked sites. The number of links from high quality sites that are pointing to your website is very important in the search engine optimization process. This process involves link exchange, posting links and comments to other sites, and directory submission.

16. Monitoring your competitors’ SEO

If your competitor is placed higher than you on search engine result pages, there could be something they are doing that you are not. It is important that you look at their search engine optimization strategies and pick what you think is useful.

17. Have site maps

Search engine spiders will easily crawl through a website with site maps. You should therefore make sure your site has the necessary maps to make work easy for crawlers to view all your pages and index them accordingly.

18. Social media

Social media is a great source of actual traffic. The main reason why you are optimizing your website is to increase its visibility. If you can direct more traffic to your site using social media, then you should do it. Search engines will rank your website higher if you are receiving more traffic to your site whether through direct searches or through links from social media sites.

19. Blog

A blog is a great way to popularize your website especially because they are loved by search engines and people in general. Blogs have unique and fresh content which is healthy for search engine optimization. If your blog gets good traffic, it also means that the people visiting your blog will also visit your site. This will go a long way in increasing the actual visits to your site.

20. Understand SEO

Whether you want to hire a professional or not, it is important that you understand the fundamentals of search engine optimization. This will let you handle small issues on your website and not get taken by an unscrupulous or fake SEO company. You can read the many articles available online and printed books that discuss SEO techniques in details.


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