Friday, 22 June 2012

Can You Make Use of the Keywords Meta Tag in Blogger?

What are keywords? Keywords are specific words which are searched in a search engine. You can make use of keywords meta tag for your pages to be listed in search engine results when users perform a search. Meta keywords tag let webmasters to add additional text along with the body text to be indexed by search engines. The best practice is adding relevant keywords meta tags for each page of your site which useful to find your page on web. But would it be worthy adding keywords meta tag in blogger for search engine optimization?

Mostly now search engines including Google, doesn't rely on keywords meta tag specified by users for web search ranking unless few other crawlers carries a little weight on them. The reason is webmasters can misuse keywords with or without the proper knowledge of handling keywords on their pages and mislead search engines which are rely upon them. Also using keywords meta tag enable competitors to find out or identify which keywords you have been using to optimize a particular page and they can grab list of keywords on your page to optimize their similar pages too.

Misspelling is another factor which you can use keywords for. Sometimes users misspell in searches. So you can use those possible misspelling words as keywords and it would be helpful with search engines which has attention on keywords to lead misspell searches to find your site.

When selecting keywords for your specific page, it should be relevant to the content on the page and need not to be case sensitive when you specify them. Sometimes there may be some keywords which not mention in the post but relevant in searching for that topic. For example, assume you are gonna use keywords meta tag on the page which has the title "Integrate Facebook to Your Blog". There you mention Facebook like button, comment box and other Facebook plugins by a common name like 'Facebook social plugins' and describe how to get them, but no word about Facebook like button though it is related. So if someone search for "how to get facebook like button" on the Web, search crawlers may not display your post on top of results because they don't care meaning of words and find words which entered into the search engine. So search engine don't know that Facebook social plugins means they include or refers to Facebook like button too. In such a scenario, you can specify keyword 'like button' in the meta tag and then search crawlers will find your post and index to show up on search results by identifying that your post has some information about Facebook like button.

Also you can use long tail keywords in the keywords meta tag. Long tail keywords mean keywords which has multiple words. As for example, think you specify 3 keywords 'Facebook', 'Like', 'Button' or else you can use 'facebook like button' which known as a long tail keyword. Usually long tail keywords have less competition than generic keywords. So proper long tail keywords would generate more traffic for you.

In Blogger, you can't modify each and every page directly in your blog. Just specifying meta tags barely will affect to all pages in your blog and only few keywords might be related with some posts or not at all. So the search engines which has attention on keywords meta tag will list your pages according to those keywords and sometimes readers who drives to your page via organic search results would be disappointed after finding no information related to their finding as they intended to. The one you can do is adding keywords meta tag to your template by referring to each and every post in your blog using their URL. If you have enough time to deal with all your posts, it will be the best thing you can do in Blogger.

If you think specifying keywords meta tag is useless or time consuming due to some factors, then you can ignore that and make use of time rather than spending keywords meta tag. But rather than ignoring keywords meta tag entirely, you can specify it for your homepage where readers can land and find posts related to your keywords from your homepage if you are displaying HTML sitemap link, blog archive or popular posts on homepage. Anyway homepage may not the place where you make most traffic on your blog.

Let's see how to add meta keywords tag for your each of your pages.

Note: If your blog has been restricted from the Public, this might not be work for you.


1. Go to Blogger Dashboard.

2. Now click on your Blog Title.

3. Navigate to Template tab.

4. Click on Edit HTML button.

5. Click Proceed button to view Template Editor.

6. Now add keywords meta tag below with suitable moderations in to your <head> section along with other meta tags.

Note: Make sure that you are using below code snippet only once per URL to avoid spamming. If you need to set keywords for multiple pages, you have to use below code snippet several times for each and every page/URL you intend to.

<b:if cond='data:blog.url == "[Your Page URL]"'>
<meta content='[Keywords]' name='keywords'/>


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